COURSE: BCOM IN COMMUNICATION MANAGEMENT

The aim of this field of specialisation is to align the internal and external communication with the strategic intent of an organisation. The theoretical dimensions of communication as strategic management function is emphasised.

Type: undergraduate degree

Duration: 3 years full time

Compulsory Subjects

First year subjects:

• Computer and information literacy


• Academic literacy


• Communication management


• Marketing management


• Economics


• Introduction to journalism


• Business management


• Financial accounting


• Informatics


• Statistics

Second year subjects:

• Communication management


• Marketing management


• Business management

Third year subjects:

• Communication management


• Marketing management

Careers: communication manager, public liaison officer.

Source: www.up.ac.za

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