COURSE: BACHELOR OF BUSINESS ADMINISTRATION

This program is a generalist degree aimed at equipping students with a broad
understanding of how organisations operate in different environmental contexts, private,
and public. It exposes students to a wide range of issues and challenges faced by managers as they strive to make organisations successful, sustainable and responsible stakeholders in society. Students develop relevant conceptual, analytical, functional, and operational capabilities to equip them to confidently address a range of organisational and managerial challenges in contemporary organisations.

Program objectives
On the successful completion of the Bachelor of Business Administration graduates will be
able to:
 Demonstrate an understanding of the general managerial concepts, processes and
principles relevant to the functioning of various types of organisations;
 Analyse the environments within which organisations operate and consider
managerial implications;
 Demonstrate a working knowledge of and the ability to apply relevant principles in
making decisions, demonstrate how to effectively plan and use organizational
resources such as financial, human and information-related resources;
 Demonstrate a working knowledge of and the ability to apply relevant principles in
managing various systems, processes and functions in organisations, such as
communications, marketing, and people
 Identify, analyse and manage a broad range of organisational issues and
challenges including ethical concerns;
 Demonstrate effective communication and interpersonal capabilities as managers
and supervisors;
 Demonstrate an understanding of the importance of high ethical standards and
socially responsible organisational practices and processes.