COURSE: BA IN PUBLIC RELATIONS

Public Relations students gain insight into issues and trends that concern organisations. They learn how to embrace the various functions of the Public Relations practitioner, ranging from crisis management to relationship building. Students are exposed to current case studies enable them to place theoretical knowledge in context whilst learning how to research, investigate, and critique issues. Projects include the planning of effective campaigns and communication strategies, as well as the setting of communication goals.

Type: undergraduate degree

Duration: 3 years full time

Compulsory Subjects

First year subjects:

• Communication Science


• Media Theory


• Computer Skills


• English


• Marketing


• Journalism: Writing for Print


• Internet Marketing

Second year subject:

• Communication Science


• Public Relations


• English


• Marketing


• Media Theory


• Journalism: Print Specialisations and Production


• Media Law

Third year subjects:

• Public Relations Practice


• Public Relations


• Business Ethics

Careers: Public relations practitioner, campaign speech writer, media liaison officer, professional events manager, communications officer.

Source: http://www.midranduniversity.com/

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