COURSE: BA IN INTEGRATED MARKETING COMMUNICATI...

The B.A. (Integrated Marketing Communication) degree will develop learners' skills in marketing, advertising and public relations, leading to a career as marketing consultant, promotion manager, media analyst or advertiser competent in the use of various marketing means, including the Internet and web sites.

Type: undergraduate degree

Duration: 3 year full time

Compulsory Subjects

First year subject:

• Computer literacy


• Information science


• Communication science


• Linguistics


• Industrial communication

Second year subjects:

• General literature science


• Communication science


• Industrial communication


• Information science


• Business management

Third year subjects:

• Communication science


• Industrial communication


• Information science


• Business management

Careers: communication consultants, marketing consultants.

Source: www.ufs.ac.za

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