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MANDELA DAY - WHAT IS IT?

Following the success of 46664’s – 90th Birthday celebrations in London’s Hyde Park in June 2008, it was decided that there could be nothing more fitting than to celebrate Madiba’s birthday each year with a day dedicated to his life’s work and that of his charitable organisations and to ensure his legacy continues forever.

As Madiba said on his last ever international visit in London, June 2008: “It is time for the next generations to continue our struggle against social injustice and for the rights of humanity. It is in your hands.” If London represented the transition then Mandela Day, New York, July 18, 2009 represented the beginning of the realization.

What is Mandela Day?

Mandela Day is an annual celebration of Nelson Mandela’s life and a global call to action for people to recognize their individual ability to make an imprint and change the world around them.

Mandela Day has been created to inspire people from every corner of the world to embrace the values that have embodied Nelson Mandela’s life – democracy; equality; reconciliation; diversity; responsibility; respect and freedom – for these are the values of Nelson Mandela and they are his legacy to the world.

Mandela Day aims to showcase the work of the Nelson Mandela charitable organisations (Nelson Mandela Foundation; Nelson Mandela Children’s Fund; Mandela Rhodes Foundation) and raise monies to support their continuing work.

By connecting people with ways to act on Nelson Mandela’s values, we aim to empower every individual to make an imprint on the world.

The Mandela Day campaign message is simple: Nelson Mandela has given 67 years of his life fighting for the rights of humanity. All we are asking is that everyone gives 67 minutes of their time, whether it’s supporting your chosen charity or serving your local community.

Mandela Day is a global social movement – an umbrella idea – that does not discriminate, it’s open and lets in and embraces every organization that does good, whilst enabling people to serve their community and improve their lives.

The Mandela Day brand icon represents Mr Mandela’s hand and the passing of the torch to each of us and our individual ability to make an imprint on the world.

Mandela Day is not a holiday – it is a day for all of us to opt in and show that we can all make an impact.

Information by Mandela Day



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