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DSSA LECTURER WINS COVETED EMERGING DESIGNER AWARD AT 2015 DURBAN FASHION FAIR

Sadie Bosworth Smith, fashion design lecturer at the Durban campus of The Design School of Southern Africa (DSSA) a division of the Independent Institute of Education (The IIE), won the New Generation/ Emerging Designer Award at the Durban Fashion Fair (DFF), which was recently held at the Suncoast Casino Sundeck. Her prize includes being mentored by industry stalwarts Greg Wallis and Terrence Bray as part of the DFF Mentorship Programme. She will also be going to Italy for two months, where she will attend the Milan Fashion Week, UNICA, White and Super, the Gucci Museum and various design studios such as Jamal Taslag

. The school has always maintained that we offer our students a learning environment that ensures that they are work ready through hands on industry exposure as well as lecturers who are innovators that are tapped into industry. Sadiewin and the industry recognition is further testament to this,head of school at DSSA, Liezl Van Zyl.

The DFF fashion awards form part of the week long fair which is hosted annually by the eThekwini Municipality. It was established to pay respect to pioneers and innovators in the fashion industry and recognise their work both on and off the ramp.

Sadie holds a National Diploma in Fashion Design as well as an Honours degree in Psychology, with distinction. Her short career includes a long list of achievements including being nominated for the Emma Smith Scholarship 2014; being shortlisted for the Africa Fashion Internationals (AFI) Fast Track Programme 2014; and winning the Vodacom Durban July Young Designer Award 2014. Alongside her lecturing duties at DSSA, she also runs her own business, Sadie Bosworth Clothing, and has interned for the likes of Marianne Fassler.

I am so grateful for the opportunity to strengthen my skills and build my brand through the international exposure the award has exposed me to. But it is the idea of sharing what I have learnt with my students, which excites me most. They are the ones who inspire me daily, concludes Sadie.

For more information visit our website at www.designschoolsa.co.za



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