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10 DAYS IN BRANSON'S BRAIN: DAY 3
Lesson 3: Screw It – Just Do It. What makes a great company (and great life) isn’t so much the inspiring idea as the flawless execution around the big idea. As Edison once said: “Genius is 1% inspiration and 99% perspiration.” Richard reckons much of his success came from his philosophy to disregard the naysayers and those telling him his dream was impossible and just get the dream done.