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10 DAYS IN BRANSON'S BRAIN: DAY 2
Day 2 of our journey into the mind of the man behind the Virgin brand.
Lesson 2: Be Massively Independent. When Richard was just four years old, his mother stopped her car and instructed him to find his own way home, over many miles. When he was about 12, she told him to cycle 100 miles to Bournemouth alone, to visit a relative. He expressed to me that these childhood experiences were his mother’s way of growing his self-reliance. And building the invincible inner core that has served him so well as an entrepreneur.